Working Small in the Craft Market
In my never ending cyber education, I have explored the universe of e-commerce and the world of digital integration. Using social media and more importantly, doing the things that one needs to do in order to work one's way to the top of Google searches. This includes using "keywords" in product descriptions, social media posts, blogs, twitter, et al. I have isolated a few artists that seem to be very adept at the art of e-business and I have studied their practices. Along with this, and after what seems to be exhaustive research, I have narrowed my search for a company to build a custom website and organize my promotion, press - digital integration, to a couple of organization. I am favoring a company called Clickzy, located in Alexandria, Virginia (a turf I am well acquainted with BTW). My goal is to establish a business, locally (New York City is a big "locally") whereby I can have a moderate but loyal clientele who will turn to me for custom artistic mosaic home items and envision my Vintage Assemblage jewelry for that perfect dress for that special occasion. Custom, custom, custom.
This vision is evolving everyday. I'm excited, invigorated and very tired. In the mean time, it has occurred to me that in order to follow this new dream, new and improved work spaces are necessary. Next up: The Big Renovation.